However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. Copyright 2000-2023. The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. Secondly, the airline has a good market share in Europe. This section is available only in the 'Complete Report' on purchase. Explains that the longer the strike, the more costly it is for both parties. One of the most important aspects which have made this airline to stand out is the route system. Looking at the weaknesses, as compared to other airlines, EasyJet does not have sophisticated aircrafts. Strategic Analysis of EasyJet the Airline Industry As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. This ration is an index of rate of return of risk takers. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. This can be attributed to the nature of economic trends plus the growing technological innovations. 3. Need a custom Essay sample written from scratch by It is clear that the assortment of communication . The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. Stakeholder analysis is a way to get help from key project players. In this case, the emerging leisure travellers are providing a strong opportunity for this airline. Celebrating 15 Years in Business A SWOT and PESTEL Analysis of EasyJet. "EasyJet Company's Strategic Analysis and Marketing." They helped me with my custom research and delivered before time! Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. Investing in new generation fleet to replace older types drives economic value, lowering fuel and maintenance costs. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. Holistic Analysis Cites enberg, d (2005, sept. 15). by chloe calories quinoa taco salad. Best EasyJet Topic Ideas & Essay Examples. Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. Essays Page 11 Easyjet stakeholder mapping Free Essays | Studymode Kourdi, J 2009, Business Strategy: A Guide to Taking Your Business Forward, 2nd edn, John Wiley & Sons, New York. The Summary report contains the SWOT & PESTLE table contents only. To identify and name stakeholders who are part of a project ecosystem. Heavy regulatory environment with three different European airlines regulators, 1. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Powerful Essays. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. Impact of consumer uncertainty on Brexit, 1. The concept of easyJet is based on the belief that demands for short-haul air . EASYJET PLC : Shareholders Board Members Managers and Company Profile Opines that if there were many homeless dogs, they'd want the charity to pick up and care for them as it helps the community and the dogs within that community. References for EasyJet PESTEL / PEST Analysis. Business stakeholders - Edexcel test questions - BBC Bitesize Easyjet analysis - Marked by Teachers.com union members also benefit from collective power to go on strike. I coach senior executives to effectively sponsor change, I enable people managers lead their people through change and I design and deliver engagements that create behaviour change. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. These monopolies denied other interested stakeholders from actively taking part in the industry. 4. in some countries, they are heavily one-sided, only taking into consideration rights of employees. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). The plans are underway to increase the fleet of this airline. easyjet stakeholder mapping Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. It can be understood that . Opines that owners would want a successful charity that receives donations to help them be successful. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. IvyPanda. Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. Opines that labor unions have advantages and disadvantages that should be taken into consideration by the government and voters alike. Learn More. Table of Contents. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. 1997. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. There are several strategic options which are available for this airline. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009). Essentially most passengers have discovered EasyJet airlines through its reputation for low fares (Jones 2005 ). "EasyJet Company's Strategic Analysis and Marketing." if the negotiation fails, the situation usually culminates in a strike. 1734 Oak Tree Road Edison, NJ. Stakeholder Analysis: Overview, Tools and Techniques Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: Identify your stakeholders . Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. easyJet is delivering its strategy through four strategic priorities, which define the areas of focus to achieve their ambition. Defines competitive advantage as anything that gives an organization an edge over its competitors in the products it sells or the services it provides. EasyJet - Wikipedia 3. easyjet stakeholder mapping Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. to determine the economic value of ryanair, these issues must be assessed with an appropriate time frame. 4 min. Explains that management and labor unions have fundamentally conflicting interests. A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. mary mcnamara articles; location pin emoji black and white; how to calculate binomial distribution using calculator casio easyjet stakeholder mapping easyjet stakeholder mapping 1. 1. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. A business is found to be polluting a local river. Analyse the relevant stakeholders with the power/interest matrix. Explains that the airline industry has long attempted to segment the air travel market in order to effectively target its constituents. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. Developing the range of ancillaries on offer such as the Inflight retail proposition. Figure 21: EasyJet Stakeholders Management-----21 22. First choice brand and increasing customer loyalty. Stakeholder mapping analysis of easyjet Free Essays | Studymode In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Interviews by Ross Falconer. 3. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. Implementing any major strategic exercise requires insight and focus. Explains that labor unions are associations of traders or professionals formed to protect the rights and interests of the members and are legally recognized by law trough the labor relation act. French, WL 1986, Human resources management, Houghton Mifflin Co., New York. These include new competitors who are looming within the market. Forces model to analyze the competitive environment for easyJet. the rise and decline in fuel costs affect the lifespan of many airlines. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. food companies also depend on them as they operate on over 800 routes. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. This shows that the despite the prevailing threats in Europe, this airline still has a large market share in the market. Describes the key global city growth factors, such as expanding the list of top-tier cities through airline partnerships. These monopolies denied other interested stakeholders from actively taking part in the industry. Essays Page 8 Easyjet stakeholder mapping Free Essays | Studymode Which Stakeholder Mapping Method Should You Use? Appreciate and Manage Uncertainties and Reservations Digital Marketing and Social Media Strategy Analysis Report. 26 September. Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. 2. In addition, the airline should consider having community programs which demonstrate to all other companies how a business can directly affect the people and communities in the many cities which it serves through outreach services and community building activities. Analyzes how qantas promotes tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of australia. EasyJet (2018), "EasyJet Annual Report", Published in 2018. Despite the global recession the Easyjet is making significant profits. (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow Explains that to calculate the valuation of ryanair, future revenues and costs, as well as the firm's current accounting value, must be calculated. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. This is because of the high costs which are associated with running the airline. if they lose recognition, it would also decrease recognition for their sponsor. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. Lewins Change Model - 3 Step Process Checkify It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Describes the transportation security fees, which can be found at http://www.tsa.gov. Better Essays. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. Note: the Y axis intercepts at the mid-point of the X axis. This core business entails many aspects which include ticketing, marketing, planning and sales. Few airlines in Europe have lower fares. Define your stakeholders. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. Explains that jerram, r., and riley, g. (2006), externalities - government policy options. Key aviation stakeholders discuss COVID-19 impact and recovery this is unlike nonunion workers who are considered "at-will" employees. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. What is a Stakeholder Map? Stakeholder Mapping Examples and Templates Annual European Flight Growth Drops To Lowest Rate Since 2013 - https://simpleflying.com/annual-european-flight-growth-drops-to-lowest-rate-since-2013/ Explains that easyjet's aims are to achieve excellence in environmental, social and ethical activities. Essays Page 50 Easyjet stakeholder mapping Free Essays | Studymode this method of estimating costs is simplistic, but reasonable given the uncertainty in this industry. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. Numerator is obtained after meeting dues of all claimants of contractual dues. The table on financial analysis provides a reflection of past performances. In addition, they also offer faster turnarounds as there are fewer air movements. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. The concept of this airline is based on the fact that the following the loosening of the restrictions regarding the airline industry, the demand for the short routes would be on the increase. The economic downturn, grounding of fleets due to COVID-19, Increasing Oil prices are some striking factors that have disrupted the entire aviation business, here is a discussion of other external influencers and their impression on the aviation industry and largely on EasyJet company. This airline is credited to having the quickest turnaround times on the industry. Through such ventures, the airline will be in a better position of enacting principles and projects which will ensure that what is aimed at is achieved (Barnes 2008). When the company is able to create a massive following, then it should be able to separate itself from its competition in a variety of ways which will ensure that the strategic objectives of the company are maintained. Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. Explains that employees are willing to work for free, but they want to be treated with respect as if they were paid employees. Explains that british airways is committed to actively promoting diversity and understanding. Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. 1. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns.