[97] At this time, the campaign released two controversial television advertisements, juxtaposing a smiling Humphrey with images of the Vietnam War and the chaos at the 1968 Democratic National Convention; the advertisements aroused protests from the Humphrey campaign. Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. The presidential hopeful then tapped Maryland's governor Spiro Agnew as his running mate. "Everyone is voting for Jack /'Cause he's got what all the rest lack/Everyone wants to back Jack," crooned Sinatra, a friend of the president and member of his glamorous "Camelot" inner circle. [72] In those Gallup polls following the convention, Nixon led Humphrey 45% to 29% and topped McCarthy 42% to 37%. Even observers speculated as to the President's possible favoring Nixon to Humphrey. At the Republican Party convention, Nixon won the nomination on the first ballot. George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". He was born in a small town in Southern California and . "Nixon Now" - Richard M. Nixon, 1972 (also, "Nixon Now, More than Ever") "Come home, America" - George McGovern , 1972 [18] "Acid, Amnesty, and Abortion for All" - 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness ) Among other things, he initiated wars on cancer and drugs, imposed wage and price controls, enforced desegregation of Southern schools and established the Environmental Protection Agency. Ross Perot, "Building a bridge to the twenty-first century" Bill Clinton, "Bob Dole. After narrowly losing the vice presidential nomination in 1956, Senator John F. Kennedy sought the presidency in 1960. [114][115] Though he presided over Apollo 11 and the subsequent lunar landings, he later scaled back manned space exploration. 1960: For the future 1968: Nixon's the One. Slogans and symbols sum up a candidate's point of view and serve as a rallying cry for supporters. And, learning from the social media savvy of Obama's campaign, the slogan is reduced to "MAGA," for use as a social media hashtag by the president and his supporters. "Change We Need." He selected Thomas Eagleton as his running mate, only to learn later that the senator from Missouri had undergone treatment for mental illness. Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from. Nixon hoped this move would increase his delegate strength and demonstrate his "ability to win". The largest came when he addressed the issue of crime, proclaiming that "there cannot be order in a free society without progress, and there cannot be progress without order. [3], Nixon was elected to the United States House of Representatives in 1946, representing California's 12th congressional district from 1947 until his election to the Senate in 1950. At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. On November 5, it was a three-way race between Nixon, Humphrey, and Wallace. [84], Before his visit, he called upon Senator Edward Brooke of Massachusetts, the highest ranking African American in U.S. government, to campaign with him on trips to Illinois and California. Although it was an extremely close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin. [35] At the end of March, Rockefeller announced that he would not campaign for the presidency, but would be open to being drafted. [85], In mid-September, Nixon's running mate Spiro Agnew went on the offensive against Humphrey; he referred to the Vice President as being "soft on Communism", along with softness on inflation, and "law and order," comparing him to former British Prime Minister Neville Chamberlain. His campaign generated slogans for supporters to turn into shareable content, which was eventually boiled down to a one-word message: "Change. The tactic for choosing Eisenhower's 1956 re-election campaign slogan was to stick with what works: "I still Like Ike.". Following nomination, Nixon held his hands in the air with his trademark "V" sign of victory, delivering an acceptance speech written over the preceding weeks. Important, Plausible, Important Things. Richard Nixon. The slogan was also used by Abraham Lincoln in the 1864 election. Nixon edged Humphrey in the popular vote by a margin of 43.42% to 42.72%, with Wallace gaining 13.53%. Source And we work toward the goal of an open world, open sky, open cities, open hearts, open minds. [62] At this time, Nixon decided with a group of legislators that "crime and disorder" would be presented as the number one issue in the nation. McGovern hastily declared himself to be "1,000 percent" behind Eagleton. In hindsight, the magnitude of Richard Nixon's reelection victory in 1972the largest Republican landslide of the Cold Warleads some to ask why the President ever got involved in the Watergate cover-up. The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. [40] At the end of April, Nixon called for a moratorium on criticism of the Johnson policy in Vietnam as negotiations were underway: "The one man who can do anything about peace is Lyndon Johnson, and I'm not going to do anything to undercut him. But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever." He painted his opponent, Democrat George McGovern, as a threat to. Rockefeller described Nixon as a man "of the old politics" who has "great natural capacity not to do the right thing, especially under pressure. Advertisement. On this, the 100th birthday of Richard Nixon, the slogan from his first campaign for Congress is the salient fact: "One of us." His dreams were oursand so, in the end, were his sins. 1877 slogan of Tilden supporters during conflict that led to the, "Hayes the true and Wheeler too" Slogan and campaign song title for, "The boys in blue vote for Hayes and Wheeler" Hayes' appeal to fellow. While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. Economic power is not the same as strength of national character. He painted his opponent, Democrat George McGovern, as a threat to American values. While Reagan continued to woo the conservative movement, Nixon picked off conservative leaders. Al Smith, "Happy Days Are Here Again" 1932 slogan by Democratic presidential candidate, "We are turning the corner" 1932 campaign slogan in the depths of the, "Let's Get Another Deck" 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a, "Let's Make It a Landon-Slide" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Life, Liberty, and Landon" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Remember Hoover!" His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". Richard Nixon and John F. Kennedy in presidential debate American presidential election, 1960 Nixon received his party's presidential nomination and was opposed in the 1960 general election by Democrat John F. Kennedy. However, Johnson withdrew from the race before the primary, meanwhile Governor Reagan's name was on the ballot in Wisconsin, but he did not campaign in the state and was still not a declared candidate. Who was president before Nixon? He argued that "A divided Democratic Party cannot unite a divided country; a united Republican Party can. The Democrats nevertheless maintained control of the House and Senate, making Nixon the first President elected without his party winning either house of Congress since the nineteenth century. Nixon's victory came with a margin of less than three percent in California, Illinois, and Ohio; had Humphrey carried those three, Nixon would have lost the election. The Gallup poll from February 1967 showed Nixon leading Governor George Romney, his closest rival, 52% to 40%. [74], As the general election season began, Nixon focused his efforts on the "big seven" states: California, Illinois, Michigan, New York, Ohio, Pennsylvania, and Texas. Not right. Reagan moved to make the nomination unanimous. Abraham Lincoln, "True to the Union and the Constitution to the last." The items are unusual and seldom seen, such as the Richard Nixon showerhead where water sprays from his mouth and a Teddy Roosevelt beer tray, Mihaly said. [63] Nixon publicly announced his opposition to the military draft, proposing to replace the current system with a volunteer army encouraged with higher pay. Johnson expressed his outrage to Nixon supporters Senate Minority Leader Everett Dirksen and Senator George Smathers of Florida, but he did not go public because he did not have knowledge of Nixons personal involvement and did not want to disclose U.S. surveillance of its ally. They analyzed video of Nixon, determining that he was at his best when speaking spontaneously. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". "Change We Need." and "Change." - 2008 U.S. presidential campaign slogan of Barack Obama during the general election. South Vietnam complied just days before Americans went to the polls and made Nixon their President. In office, he traveled the world on "goodwill tours", promoting pro-American policies; he was re-elected with Eisenhower in 1956. Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. , "The Union now and forever" Stephen A. Douglas, "Union, liberty, peace" Abraham Lincoln, "For Union and Constitution" Abraham Lincoln (Also "The Union and the Constitution"), "An honorable, permanent and happy peace." At the end of December, Time labeled Nixon as the "man to beat". Richard Nixon. [20], By mid-September 1967, the Nixon campaign had organized headquarters in four states deemed critical to the Republican primaries. [83] In a visit to Chicago shortly after the Democratic convention, Nixon received a large welcome and ticker tape parade, with crowds estimated at several hundred thousand. Remember his campaign slogan: "Nixon's the one!" In the 1968 election campaign, Nixon's opponents - or maybe it was Rolling Stone magazine . [31] Near the end of the month, Nixon's opponent George Romney exited the race, mostly due to comments he made about being "brainwashed" during a visit to Vietnam. 'NIXON'S THE ONE! And Nixon's decision to bomb North Vietnam and mine Haiphong Harbor to stop a Communist offensive proved highly popular. [18] The next week, five staff members were fired after private investigators determined that information had been leaked to the campaigns of potential primary rivals Governors Rockefeller and Reagan. ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. Times Internet Limited. Nixon pressed his advantages. 2008 U.S. presidential campaign rallying cry of Barack Obama during the Democratic convention in Denver. [32], Due to Romney's exit, Nixon declared in early March that he would "greatly expand [his] efforts in the non-primary states",[33] with Time observing that Nixon could now focus his political attacks solely on President Johnson. "[41] The reality was that Nixon conspired to subvert the peace negotiations, thus violating the Logan Act, a felony. After hard-fought primary victories, JFK won his party's nomination and faced-off against sitting Vice President Richard Nixon. 49 Copy quote. [12][13] A "Nixon for President Committee" formed that month,[14] and headquarters for the organization opened in Washington D.C. in late May. Skip to Content Menu Tickets Membership Support Make an Impact Shop Careers Antiwar candidate Eugene McCarthy made a surprisingly strong showing against President Johnson in the New Hampshire primary, leading Johnson to withdraw from the race in late March. Nixon Rides the Backlash to Victory: Racial Politics in the 1968 Presidential Campaign Jeremy D. Mayer The 1968 presidential campaign between Richard Nixon, Hubert Humphrey, and George Wallace was suffused with the politics of race. His campaign generated slogans for supporters to turn into shareable content, which was eventually boiled down to a one-word message: "Change. Only 43 percent of voters supported Nixon, hardly a mandate. Nixon was the 37th president of the United States and served from 1969 to 1974.. Analysts saw the Democrat's split, along with lacking "law and order" at the convention, positioning Nixon well. . People also asked. [46] Immediately following his entrance, he defeated Nixon in the Massachusetts primary 30% to 26%. And a new policy for peace abroad, a new policy for peace and progress and justice at home. [98] By October's end, Nixon began to lose his edge over Humphrey; Gallup showing he led 44% to 36%, down five points from a few weeks earlier, a decline observers attributed to Nixon's refusal of a debate with Humphrey. John T. Woolley and Gerhard Peters, The American Presidency Project [online] Santa Barbara, CA. Benjamin Harrison, "Four more years of the full dinner pail" William McKinley, "Let Well Enough Alone" William McKinley, "National Unity. List What exactly was Watergate? Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. Richard Nixon: For the Future: 1964: Lyndon B. Johnson: The Stakes are too High for You to Stay at Home: 1964: Barry Goldwater: In your Heart you Know he's Right: 1968: Richard Nixon: Nixon's the One: 1976: Gerald Ford: . Description. The 1968 presidential campaign of Richard Nixon, the 36th vice president of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy, following a year's preparation and five years' political reorganization after defeats in the 1960 presidential election and the 1962 California gubernatorial election. En route to the Republican Party's presidential nomination, Nixon faced challenges from Governor George Romney of Michigan, Governor Nelson Rockefeller of New York, Governor Ronald Reagan of California, and Senator Charles Percy of Illinois. [104] After Humphrey's polling surge following the bombing halt, Nixon used this appearance to claim that he had just received "a very disturbing report",[103] which detailed that tons of supplies were being moved into South Vietnam by the North. Researcher He pledged to end the war in Vietnam, but would not go into detail, drawing some criticism. With the advent of mass communications after World War II, slogans became a vital way of distinguishing candidates jostling for attention on the airwaves. [73] It was later noted that the convention had featured Nixon as the centrist candidate with Rockefeller to his left and Reagan to his right. About the campaign for governor of California ran by future President Richard M. Nixon, his loss and famous words. George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. The winning slogan from every US presidential campaign since 1948 7/18 Slideshow One Page 1972: Richard Nixon again Now, More Than Ever 7/18 Nixon won his first term only narrowly. Times Syndication Service. The Campaign and Election of 1976: . [9], On January 7, 1967, Nixon held a secret meeting with his closest advisers to discuss a potential campaign, brainstorming strategies to obtain sufficient delegates to win the Republican nomination. [33] The Nixon campaign countered this claim stating that Romney's withdrawal was a "TKO"[33] at the hands of Nixon. PapasGoodOleDays. Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful. In response to Humphrey's calls for a face-to-face debate, Nixon remarked: "Before we can have a debate between Nixon and Humphrey, Humphrey's got to settle his debate with himself. [77] Starting the ground campaign tour, during his first stop in Springfield, Illinois, he discussed the importance of unity, stating that "America [now] needs to be united more than any time since Lincoln. Reagan pitched himself as the candidate to drag America out of its economic malaise under Carter. He lost a close race to Senator John F. Kennedy of Massachusetts, which many credited in part to his unhealthy appearance during the first televised debate. I know how it feels to lose a close one. Nixon won the election. List of U.S. presidential campaign slogans, Learn how and when to remove this template message, List of United States political catchphrases, "The Quick 10: 10 Campaign Slogans of the Past", "Posters and Election Propaganda: "America First" Communication Management and Design Ithaca College", "One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison", "1964 redux: The stakes are too high for you to stay at home", "The Genius of McGovern's 'Come Home, America' Vision", "Will Rabbe, Producer, Journalist & Historian Blog Most Underrated Political Slogan: "They Can't Lick Our Dick", "How Donald Trump came up with 'Make America Great Again', "Undecided: Hillary keeps shifting slogans", "McCain's Slogan: "Reform, Prosperity and Peace", "Hollywood double takes: Actors who take on famous faces - NY Daily News", "Jeb comes to South Florida, sans exclamation mark", "Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail", "2016 Presidential Campaign Slogan Survey", "Rand Paul unveils populist, anti-establishment slogan", "Huckabee's Hope is From "Tree Town" to Higher Ground", "Campaign 2016: Carly Fiorina, GOP Presidential Candidate", "Michelle Obama: 'When they go low, we go high', Unsuccessful major party presidential candidates, Unsuccessful major party vice presidential candidates, elections in which the winner lost the popular vote, https://en.wikipedia.org/w/index.php?title=List_of_U.S._presidential_campaign_slogans&oldid=1140907281, Short description is different from Wikidata, Articles lacking in-text citations from September 2022, Articles with failed verification from March 2016, Creative Commons Attribution-ShareAlike License 3.0, "Reannexation of Texas and Reoccupation of Oregon", "Hurrah! Franklin D. Roosevelt, "Willkie for the Millionaires, Roosevelt for the Millions" Franklin D. Roosevelt, "Carry on with Roosevelt" Franklin D. Roosevelt, "No Third Term" 1940 U.S. presidential campaign slogan of, "No Fourth Term Either" Wendell Willkie, "Roosevelt for Ex-President" 1940 U.S. presidential campaign slogan of Wendell Willkie, "There's No Indispensable Man" 1940 U.S. presidential campaign slogan of Wendell L. Willkie, "We Want Willkie" 1940 U.S. presidential campaign slogan of Wendell L. Willkie, "Win with Willkie" 1940 U.S. presidential campaign slogan of Wendell L. Willkie. 2 minutes. [28] Immediately following his entrance, the media team prepared for an advertising campaign. [82][102] The final Harris poll before the election indicated that Nixon was trailing Humphrey 43% to 40%, but Gallup's final poll showed Nixon leading 42% to 40%. Most observers agree that if Nixon had simply "retired" from politics after 1960, the Republicans would have gladly given him a 2nd try for the Presidency 4 years later. What was Obama's slogan? "Tell the Truth!" Agnew was relatively unknown nationally, and was selected due to his purported appeal to African Americans,[72] and work for the Nixon campaign after an embarrassing experience as the head of the Draft Rockefeller movement. The centerpiece of this self-recreation was a series of carefully managed television interview programs packaged by the Nixon campaign. [79] At the end of the month, Hubert Humphrey narrowly won Democratic presidential nominee over McCarthy at the Democratic convention, which was filled with protest and riots. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". Richard Nixon: Campaigns and Elections Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin By Ken Hughes The Election of 1968: Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. [21] Meanwhile, Nixon and his staff discussed handling the topic of the Vietnam War. Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. [49] After that victory, Nixon campaigned in Nebraska where he criticized the three leading Democratic candidates as "three peas in a pod, prisoners of the policies of the past. In his speech, he remarked: Tonight I do not promise the millennium in the morning. What was George Washington campaign slogans? Ford's campaign slogan "He's Making Us Proud Again" was an awkward acknowledgment of Nixon's corruption, and a reminder that Ford had pardoned him. A Harris poll showed that he trailed the president 43% to 48%. Presidential Campaign: Richard Nixon 1968. An effective slogan will sum up a candidate's pitch to the country in a few words, and be powerful enough to cut through the endless onslaught of information in people's lives. [15], During the spring and summer, Nixon traveled to Eastern Europe[16] and Latin America[17] to bolster his foreign policy credentials. His efforts to address the economic and. "[41] He also began to discuss economics more frequently, announcing plans to cut spending while criticizing the Democrats' policy of raising taxes. [58] The endorsement of Nixon by Senator Mark Hatfield of Oregon raised speculation that he might be chosen. But before Nixon took office, he closed ranks with Johnson and insisted that South Vietnam take part in the peace talks. The slogan has become a flashpoint in an America divided by Trump's policies, with some supporters sporting clothing emblazoned with MAGA slogans confronted in public by opponents of Trump. "Reform, prosperity and peace" 2008 U.S. presidential motto of John McCain. Referring to Brooke as "one of my top advisers," he accompanied campaign stops in Chicago and San Francisco, a move critics described as an attempt to further gain favor within the African American community. Millions of unique designs by independent artists. Richard Nixon. "Rum, Romanism and Rebellion" Republican attack because of supposed Democratic support for consuming alcoholic beverages, "Burn this letter!" He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. Hurrah! And he is the man who, after the greatest campaign in history, will be Mr. PresidentBarry Goldwater." He refused to debate Humphrey; he also raised and spent much more money than his opponent. to make changes to the election system. Two days later, his campaign manager, Gaylord Parkinson, left his position to care for his ailing wife. Presidentsusa lists slogans for Nixon in 1960 and 1968. [29] He campaigned in the state, although polls suggested that he would easily win its primary. Riding high on an America's economic boom during his first four years in the White House, Reagan won a second term in 1984 under the slogan "It's Morning Again in America" broadcast into American households in an iconic campaign ad. [22], In October, political experts predicted that Nixon would gain delegates in the important states of New Hampshire, Wisconsin and Nebraska during the primary season, scheduled to begin in March 1968. The Vietnam War had split the Democratic party. However, the void also caused problems for Nixon; Time argued that the prospect of soundly defeating second-tier candidates (such as former Governor Harold Stassen of Minnesota) in the primaries would not "electrify the voters". He entered every primary and assembled a team of media consultants who helped him create the image of a "New Nixon," more statesmanlike, less combative, more mature and presidential, an effort chronicled in "The Selling of the President 1968" by Joe McGinnis. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. Wallace came to national prominence early in the 1960s as a staunch segregationist and broadened his appeal to the Right by lashing out at antiwar demonstrators. It was used by former Allied Supreme Commander Dwight E. Eisenhower nicknamed "Ike" in his successful 1952 presidential campaign. "Forward Together" used by Hillary Clinton's campaign, on the side of her bus. "[88] By month's end, many in the Nixon campaign believed his election was guaranteed, beginning to prepare for the transition period, despite Nixon's warning that "the one thing that can beat us now is overconfidence. [42][43] However, the Democratic candidates for president remained fair game for criticism. It was used by former Allied Supreme Commander Dwight D. Eisenhower nicknamed "Ike" in his successful 1952 presidential campaign. Country/Region: United States. "[27] At this time, reports suggested that Nixon would formally announce his bid in February. "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket. Last edited on 14 February 2023, at 18:57, 1968 Republican Party presidential primaries, 1968 Republican Party vice presidential candidate selection, Hubert Humphrey 1968 presidential campaign, "The Living Room Candidate - Commercials - 1968 - The First Civil Right", "Biden Had To Fight For The Presidential Nomination. ", But it was the unofficial slogan, initially first used by Clinton's advisers, that caught the imagination: "It's the economy, stupid.". During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. I also told him that I know exactly how he felt. Change was again the theme for the 1976 election, when Democrat Jimmy Carter took on Gerald Ford, who became president after the Watergate scandal forced Nixon's resignation. Like Nixon, rival George Romney began to organize in these states. The. (2,455) $10.00. "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. He then won a sweeping victory of his own in the 1964 presidential election with the slogan "All the Way With LBJ," pledging to continue Kennedy's legacy. However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. [70], He called for a new era of negotiation with communist nations, and a strengthening of the criminal justice system to restore law and order. "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. [94] It was also argued that Nixon opposition to debating was due to his experience during the 1960 encounter with John F. Kennedy, which many cited as a factor in his defeat. Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. "[33] As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. [81] The President made it clear to Nixon that he did not want the war to be politicized, to which Nixon agreed, although questioning Humphrey's eventual compliance. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". [101] In response, Nixon had employed operative Anna Chennault to tell the South Vietnamese that they could receive a better deal under Nixon. Wallace's third party candidacy stole votes from both of the major parties, but hurt the Democrats more; many Southern Democrats defected and Nixon was able to win some Southern electoral votes.

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